Book DescriptionTake your hobby to the next level and turn your blog into real income
Anyone who blogs knows that it is a fun, creative way for sharing thoughts and opinions. Now imagine making money from that hobby! This practical, how-to guide shows you how you can get serious about using your blog and implement advertising, sponsorship, partnerships, and affiliate marketing options to turn your hobby into extra income, or even a full-time career.
Helpful examples and featured articles with topic experts and bloggers who have built successful business demonstrate how to promote your business or build a blog-based business.
- Discusses finding your niche, adhering to legal considerations, establishing your disclosure and privacy policies, and dealing responsibly with review requests
- Introduces ideas for advertising and other monetization options and recommends promotional avenues to explore
- Suggests creative ways to keep your blog fresh, unique, and interesting
- Provides tips for monitoring and measuring your success
From the Back Cover
Turn a blog into real income! Here’s how you build a blog-based business
If you want to blog like you mean business, this book is for you. Whether you own a small business or work solo from your kitchen table, this book helps you successfully use your blog as a business. How do you find a niche, plan a strategy, promote your blog, and monetize it? It’s all here, and more, in this friendly guide.
- It’s all in the approach — tackle things the way professionals do, by setting realistic goals and building a business plan
- Know who everybody is — understand your competition, define your audience, and find your own niche
- Get some people — do you need a lawyer? An accountant? Protect your business blog with trademarks, copyrights, and other important practices and policies
- Mind your money — learn how to monetize your blog, set up a budget, and get paid
- Build a blog that brings ‘em in — choose a name and a Web host, and then see how to design a killer blog
- Get the word out — promote like crazy using search engines, social networking, traditional marketing, and PR
- Crunch the numbers — explore ways to measure and analyze your results with Google Alerts, Google Analytics, and FeedBurner
- What professional bloggers know
- How to turn a hobby blog into a business
- Different ways to monetize your blog
- Why promotion is the key to blogging success
- The pros and cons of selling in your online store or someone else’s
- Design tips to make your blog unique
- Interviews with successful blog-preneurs
- Ten common mistakes and how to avoid them
- Find your niche to build a blog-basedbusiness
- Earn income from your blog
- Create content and a design thatattract readers
- Monitor and measure your success
- Paperback: 384 pages
- Publisher: For Dummies (July, 2010)
- Language: English
- ISBN-10: 0470601795
- ISBN-13: 978-0470601792
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